The Zara braided shopper is a bag that I've seen everywhere for the last couple of years. It simply must be one of their best sellers. When I first came across it, it stood out with its unique shape, warm rich brown shade and amazing size. It has the fantastic ability to carry everything you could want for a busy day and more. It is also very reasonably priced at £89.
In a funny turn of events, Zara the 'copycat brand' became copied with other brands producing leather and non-leather versions of the same bag and soon the braided shopper was everywhere.
There's no denying it, when a bag has this much utility it's hard to beat. However, in the interests of supporting independent designers here's an alternative shopper that offers similar features but in a less ubiquitous way if you have a little bit more money to spend than you would on the Zara shopper.
The 'City' Saffiano Shopper
(£275) from Florian London has a more tailored look but an overall similar style to the braided shopper. It comes in three colours - orange, tan and grey - is fully lined and includes an internal pouch pocket and detachable wallet. It's made by Florian London and available on their website.